Gifts are the front marchers of celebration. All celebrations seem incomplete without a present that stays as a memoir of the event, a living memory that reminds you of the celebration and the fun, the love and happiness in the air, and the chuckles all around.
But with the advent of mass production and economies of scale, gifts have seemed to lost their charm. Now gifts look like the cliché compulsory accessories one has to carry to an event. The normalcy has reached such a level that now certain gifts have been associated with certain events, like a standardised rulebook of gifting. Anniversaries mean flowers and birthdays mean chocolates. These are like the unspoken mandates of gifting. And these are so widely accepted now that the emotions of gifting are lost. The excitement of guessing what is inside the package by looking at it, then holding it in your hands, removing the wrapping, and then finally seeing what awaited you. These are long-lost emotions. And we are here to bring it back.
We at Shukriti believe that the process of gifting and its charm cannot be lost by mankind. We feel like gifts are personal expressions of love, and this can not the same for any two relationships.
And we hope to revive this charm. Shukriti by Shubhika is your go-to help to make the gifting process easier and more effortless. Our wide range of non-cliché products gives you the opportunity to choose only what feels like the perfect fit, or if we may say the perfect gift!